My Process
how do I design?
I’ve followed the Design Council’s Double Diamond Methodology, Ideo’s Design Thinking, and the Scientific Method throughout my education and career. In my practice, I try to incorporate elements from each of these methodologies.
scroll through to see my design process
phase 1
Observe & ASK
goal: understand the assignment, situation, and scope.
methods:


secondary research (literature review, case studies)
interview stakeholders
phase 2
EXPLORE
goal: learn about the design challenge & user needs or who I’m designing for.
methods:




Ethnography
Heuristic Analysis
user interviews
SURVEY
phase 3
HYPOTHESIZE & BRAINSTORM
goal: develop an educated guess about what will work for the user; form a design solution.
methods:




Story-boarding & Sketching
User flow diagram
Ideation Activities
Persona & User Journey
phase 4
BUILD
goal: create a prototype or multiple prototypes of the proposed design solution.
methods:




wireframing
CODING
experience map
information architecture
phase 5
Experiment & Analyze
goal: collect data and test the proposed design solution.
methods:




Play Testing
Cognitive Walkthrough
A/B Testing
Usability Testing
phase 6
CONCLUDE & COMMUNICATE
goal: based on the data, settle on a design solution and share it with the stakeholders.
methods:


Report Writing
Presentations
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